Finding the Right Fit

 STEVEN COX

STEVEN COX

In fine art consulting, unfortunately there isn’t a single comprehensive resource with all available artwork across the board. While the internet allows access to more resources than ever, and we maintain extensive files of artwork options, for each acquisition project we essentially begin with a blank slate for what to present to a client.

Details to Keep in Mind

To become familiar with our client’s style, we go through a tastemaker to learn about their interests; you can read more about that process here. The next step is to find artwork options that work with their design aesthetic, collection goals, and fit the scale needed for their space.

When working with a designer or renovated space, we look for artwork that appeals to our client's taste while complementing the style of its location. Customized details like framing, labels, and display cases are effective ways of making a space look cohesive. Many clients with contemporary interiors will gravitate towards gallery-esqe thin white frames, while more traditional companies may opt for hearty, custom-stained wood frames. The design aesthetic of an office also helps us determine the type of artwork to pursue. A large atrium can be a great opportunity for sculpture, while large open walls are an inviting setting for paintings. If the location is public-facing, we suggest work that will make a memorable impact. For private, employee-facing areas, we focus on artwork that's meaningful to the people who work there, and might be works on paper or prints. 

In the process of finding artwork options, it's relatively straightforward to determine what people like and dislike; the consistent challenge is finding work that the client loves, but still fits their budget and is the right size to balance out their space. Most of the time spent researching includes procuring this information and balancing these factors, and we have a wide network of fine art resources that we call upon to find options that will work. 

The Research Process

The best way to find artwork is by going out into the art world and looking for it. The consultants in our firm are regularly visiting galleries to see new work by new artists, as well as attending exhibition openings. These events are a great opportunity to network with gallerists, artists, and collectors. Investing time into these relationships makes working in the art world enriching and enjoyable, and it helps us access information more easily. We make it a priority to work with art organizations that we've built relationships with whenever possible. 

Another great way to find artwork is by visiting artists at their studio. It's fascinating to see the individual drives and methods an artists uses to make their work. Art consultants are like translators between the art and corporate worlds, and when we visit a studio we learn how best to illustrate what makes that artwork special when presenting it to a client. We schedule studio visits throughout the year to steadily grow our network and artwork knowledge.

Technology is a steadily growing presence in our personal and professional lives, and one effective tool for finding artwork is through resources like Instagram. While artwork is best viewed in person, Instagram provides a quick and comprehensive look into what artists are making and what galleries are exhibiting. We use Instagram for preliminary research and often find new work that way. It keeps us up-to-date on visual trends in our local network and in the broader international art community. 

. . .