When helping a client select artwork for acquisition, a key tool we use is drafting simple interior drawings and mocking up the artwork in the room. Many of our clients purchase artwork for new construction before their space is completed. This can make artwork selections particularly difficult, since the scale of the space can be hard to understand and visualize when construction is in a nascent stage. We encountered this in a recent project: the client had floor plans and a design palette for a new executive office and was having trouble deciding which artwork would be most impactful yet cohesive with the new build out.
To help our client make their decision, we drew up a simple room layout based on their floor plans, which focused on the anticipated artwork locations. We worked with the finishes selected by the designer to find furniture examples to include in the illustration; this helped contextualize the scale and surroundings of the artwork. We find that construction plans often shift and keeping things visually minimal helps the presentation stay focused on the artwork.
When acquiring artwork for an existing location, our presentation process includes more detailed mock-ups. We work with CAD drawings, Photoshop, and 3-D rendering programs to compile an image of the space with the new artwork options inserted into it. This photo-realistic method is an efficient way for the client to gauge how well the artwork fits their aesthetic and goals, as well as make decisions about custom framing or display options.
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